Image may be NSFW.
Clik here to view.
Clik here to view.
Q&A on English Premier League sponsorship
Now that the dust is settling on the financial situation, the rollercoaster of a season is drawing to a close and Portsmouth FC is facing Spurs in the FA Semi-Cup final, let me answer some of the...
View ArticleSpurs sign deal with Apple – a different perspective on sponsorship
Attracting sponsorship becomes more and more difficult for English Premier League football clubs. At least for the financial value they demand. It’s the broadcast marketing dilemma – in the digital,...
View Article
Image may be NSFW.
Clik here to view.
Clik here to view.
Measuring the brand impact of an English Premier League sponsorship
The core argument of football clubs (and other sports rights holders) is always about the positive impact of a sponsorship on the brand of the sponsor. Usually these conversations include TV viewing...
View Article
More Pages to Explore .....
